課程名稱 |
全球創新管理 Global Innovation Management |
開課學期 |
109-1 |
授課對象 |
管理學院 商學研究所 |
授課教師 |
劉佳玲 |
課號 |
MBA7072 |
課程識別碼 |
741 M5820 |
班次 |
|
學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期四2,3,4(9:10~12:10) |
上課地點 |
管二303 |
備註 |
本課程中文授課,使用英文教科書。 限本系所學生(含輔系、雙修生) 且 限學士班三年級以上 總人數上限:40人 外系人數限制:20人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091MBA7072_ |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
This course focuses on the globalization paradigm and its effects on management of innovation. It is an interdisciplinary course, which analyzes the different managerial areas of strategy, organization, technology and market as integrated with the innovation process in a global context. |
課程目標 |
In this course the students will learn:
1. The underlying theories and models on innovation, organizational structure,
and market penetration in a global setting;
2. How the innovation process is affected by local, national and global
influences;
3. What cultural and organizational drivers are at work;
4. How to manage commercialization of new products on a life-cycle basis, in a diverse and ever-changing market. |
課程要求 |
After taking this course, students will be able to:
• Gain a strategic understanding of the knowledge economy and its role in the
global competition.
• Conduct a strategic analysis to innovate a product globally.
• Anticipate, adapt, and respond to global market needs to create innovative
products.
• Acquire knowledge to critically assess the strategic capabilities of an
organization to innovate globally. |
預期每週課後學習時數 |
|
Office Hours |
另約時間 |
指定閱讀 |
待補 |
參考書目 |
1. Westland, Christopher J., (2016), Global Innovation Management (2nd edition). Palgrave
2. Tidd, Joe & Bessabt, John (2015), Managing innovation (5th edition). Wiley:
Chichester, United Kingdom |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Case Presentations, Assignments /Class Participation/Attendance |
40% |
|
2. |
Mid-Term Paper |
10% |
|
3. |
Final Project |
25% |
|
4. |
Final Exam |
25% |
|
|
週次 |
日期 |
單元主題 |
第1週 |
9/17 |
Introduction of the Course |
第2週 |
9/24 |
Innovation & Globalization |
第3週 |
10/01 |
中秋節 |
第4週 |
10/08 |
Managing Global New Product Development Process (管理全球新產品開發) |
第5週 |
10/15 |
Managing Innovation Teams (管理創新團隊)
|
第6週 |
10/22 |
Innovation and Global Marketing 全球創新與科技行銷 (I)
Marketing of High-Technology Products and Innovations |
第7週 |
10/29 |
Innovation and Global Marketing 全球創新與科技行銷 (II)
-- Marketing of High-Technology Products and Innovations
|
第8週 |
11/05 |
Guest Speech
|
第9週 |
11/12 |
Mid-Term Exam |
第10週 |
11/19 |
Standards Battles |
第11週 |
11/26 |
Protecting Innovation (保護創新) |
第12週 |
12/03 |
Emerging Platforms for Innovation (I) 新興平台創新 |
第13週 |
12/10 |
Emerging Platforms for Innovation (II) 新興平台創新 |
第14週 |
12/17 |
Cross-border e-commerce 跨境電商 (I)
跨境電商生態圈, 電商平台與營運模式 |
第15週 |
12/24 |
Cross-border e-commerce 跨境電商 (II)
跨境電商的機會與困境 |
第16週 |
12/31 |
Final Project Presentation |
第17週 |
1/07 |
Global R&D
Guest Speech |
第18週 |
1/14 |
Final Exam |
|